highsnobeity.com had the good idea to gather all (or most of) the photographies of the 2010 Pirelli Calendar here.

Don’t know the Pirelli calendar? Here is what P{irelli says about it:

The Calendar is the icon of Pirelli’s communication. A symbol that for over forty years not only celebrates female beauty, but also celebrates the complexity of an art that has been able to transform itself over time.
With constantly changing styles and authors, this art always manages to express a new aspect of history.

In short: it is a big thing.

(more about these after the click below… including nudity)

Pirelli Calendar 2010

And this year Pirelli appointed Tommy Richardson and a bunch of top-notch (?!) top models, some of them picked up more-or-less directly at the Victoria’s Secret “Fashion” Show (Miranda Kerr or Beatriz Barros).

Pirelli Cal 2010

Pirelli Cal 2010

Pirelli Cal 2010

Pirelli Cal 2010

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Now that I have your intention… The official page of Pirelli gives you the whole text-heavy of the background the theme and whatever you may not need to know about the shooting: http://www.pirelli.com/…./…/…/page

An even less interesting view is available at the Official Calendar website: http://www.pirellical.com (well, unless you are a member of the ‘Club’).

Anyway, the 2010 edition is an anchor of the topless-girls-feat-to-sell-more-tires, which change quite a bit from what the early noughties showed us:

  • 2009: Peter Beard and the African-inspired calendar (a masterpiece IMOHO, topless or not). See it here and its official page here.

Peter Beard's Pirelli Cal Cover

Patrick Demarchelier for Pirelli

Sophia Loren for Pirelli Cal 2007

Bottom line: after the three last sets, the 2010 edition appears as a vivid rehabilitation of the luxurious sexy calendar for garagists (which the Pirelli is not aimed towards):  sexy, arrogant and too-pro-to-be-honest. Truly, I prefer they sticked with the trend and wow factor they created (after the complete failure of Leibovitz edition in 2000 – which how surprise! is not so easy to find on the Net…) over the last 3 to 5 years.

Now I must look for what Lavazza came up with in 2010.

Keep you posted (or subscribe, it is even better…!)

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